Highly-anticipating fans of Bottega Veneta‘s new “Art of Collaboration” rejoice! Two more short films namely, Utopia and Rebirth from the promised six-short anthology series by film director, Fabien Baron, has been released. Since the launch of its first two films in February, the famed house has been keeping its binge-watching devotees on their toes, slowly drip-feeding two episodes monthly until April via YouTube and BottegaVeneta.com amongst other platforms.
The Spring/Summer’18 “Art of Collaboration” is a “digital-first” initiative that weaves concepts of fashion and media whilst staying true to the brand’s DNA. Any translation of Tomas Maier’s new collection can be seen in the campaign’s innovative blast of mix-media. This time, Maier leads the way by switching things up — introducing a fresh perspective to the fashion crowd. Tapping into the latest and greatest Panavision’s Millennium DXL 8K camera with custom lenses and collaborating with cinematographer Philippe Le Sourd, the campaign can be seen to be laid in a cinematic fashion. The prints campaign employs repetitive images to emulate motion, resembling a storyboard and is used like a movie poster for the corresponding episode. One interesting facet is that initials are consistently used throughout the campaign, from film credits to initials appearing on bags. Perhaps not common knowledge, Bottega Veneta’s tagline is “When your own initials are enough”. Read more about the innovative campaign and our exclusive interview with Creative Director, Tomas Maier in the March’18 print issue.
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