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BAZ LUHRMANN creates a springtime fantasy for ERDEM X H&M campaign

BAZ LUHRMANN creates a springtime fantasy for ERDEM X H&M campaign

Visionary filmmaker Baz Luhrmann creates an alluring fairytale filled with passion, drama and vivacity in his recent cinematography short film for ERDEM X H&M. Staged in a mysterious country house Reddham Gardens, the victorian set-up was decorated with an assortment of  herbaceous plants; with only natural sunlight slating through the windows, the entire space narrates a blissful modern love story where it is “always spring”.

It’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring,” says Baz Luhrmann.

The house is like its own private world that is always filled with flowers, influenced by ERDEM’s celebrated floral prints. When young friends come to stay, a magnetic love triangle begins, in the film starring upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall.

They are joined by acclaimed actress Harriet Walter, as well as super models Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward. Throughout, Baz used pieces from the ERDEM x H&M collection to define the characters and propel the narrative, channeling freedom and spontaneity while the new track by Years & Years captures the mood of positivity, friendship and love.

Check out the campaign below:


The ERDEM x H&M collection will be available in selected H&M stores, as well as on, from November 2.