Jamming at the Hollywood Rock and Roll Hall of Fame for Spring/Summer 2017, Jimmy Choo’s latest designs are inspired by the irreverent styles of The Rolling Stones, Bob Dylan, and Jimi Hendrix. The music references are loud and clear with sleek, buckled ankle boots taking charge along with a flux of details like gunmetal studs as well as extra-long tassels and fringes. Colours such as denim blue, 1970s-tinged tan, and flashy metallic gold also lend a dose of rock star excess.
Shot by Daniel Jackson, the advertising campaign shows the Jimmy Choo man exploring a landscape of hand-painted canvasses with flora in sensuous tones of iris purple, icy blue, and marigold orange. Explaining the new offerings, creative director Sandra Choi says: “This collection is for artists, adventurers and the rebels: gentlemen whose greatest wealth is their natural nobility and taste. I was thinking about certain musicians who want to be formal without being conformist, and casual without compromising their own identity. They are unafraid and inquisitive. And they want what they wear to reflect their freedom.”