Calvin Klein’s new advertising campaign reaffirms its status as the true American classic in everybody’s wardrobe. Aptly titled Calvin Klein: American Classics, the campaign images features archival men’s and women’s underwear and jeans shot with art pieces from Andy Warhol, Dan Flavin, Richard Prince and Sterling Ruby (one of chief creative officer Raf Simon’s personal fave artists).
The striking visuals were photographed by Willy Vanderperre in collaboration with The Andy Warhol Museum in Pittsburgh and the Rubell Family Collection in Miami, celebrating the brand’s iconic underwear and jeans, acknowledging their status as pop culture symbols and showing them within the world of art. The clothing and art are each celebrated in each individual shot as an American classic.
The brand also unveiled its newly updated logo, commissioned by Simons, and created by art director and graphic designer Peter Saville. The update marks a return to the spirit of the original logotype introduced in 1975, featuring the brand name in capital letters, and symbolising a nod to founder Calvin Klein. At the same time, the new all-capital design heralds the beginning of a new era under Simons.