Congratulations on the second anniversary of the label! Tell us more about the Amos Ananda aesthetic and how it has evolved.
It’s very much a gender-fluid clothing line. We’ve put out collections that have both men and women modelling our blend of elevated streetwear. That has been our DNA since we launched in 2014. And because we offer a versatile range that features everything from graphic tees to tailoring, some pieces remain timeless and wearable years later. We also experiment with rare fabrics – the outcome of putting them together is usually rewarding.
What about the Amos Ananda man?
It is for the man who seeks individuality. A confident person who understands the quality that clothing should have. He wants to be himself, and he’s a unique individual who dares to be different and is perfectly comfortable with his imperfections.
Congratulations are also in order for your recent debut at Paris Fashion Week. How was that?
Thank you! It was our first time presenting outside of Singapore. I’m more than grateful and happy to have experienced it. We’ve been told that this new collection has more stories to tell than the collections before it, and in an unforced and uncontrived manner. It’s definitely pleasing to hear that as we seek to improve each collection. The amount of work put into producing garments that convey our concepts has been immense. Take our Pianist kimono [worn by model] that is completely made of cotton sourced from Austria. I gave the look some contrast by alternating the fabric on the sleeves and collar with a cotton-linen blend from Japan.
What’s next for the label?
The label is a humble one at heart. As we’re only two years old, there’s a lot to improve on. Given the chance, we’d like to show the label to a broader market. Having just completed our first SS17 showcase in Paris, we are looking forward to showing FW17 in January. We’ve also been invited to be involved in Shanghai Fashion Week in October. Lastly, our online store is finally ready to go. It was difficult coping with the designs and website simultaneously, but that was our goal from the start, and we’re happy to have achieved it.
Amos Ananda is available at the following Naiise stores: The Cathay, #B1-08; Suntec City, North Wing, #01-477; Orchard Gateway, #02-02.
Photography Elvina Farkas / Anue Management
Styling Titien Wang
Photography assistant Lucas Milone
Styling assistant Vincent Loh
Hair & Grooming Aaron Ng using Lancome / Decorum Salon
Model You Bo Sen / Mannequin
Text: Yong Wei Jian and Vincent Loh. This article has been adapted from a story originally published in Men’s Folio Magazine August 2016.
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