Mention Giorgio Armani and the first thing that comes to mind is the designer’s avant-garde work in fashion. Lesser known is Armani’s interior design arm, which has been involved in important global projects, with partnerships forged in major cities all around the world like Dubai, Milan, Miami to Chengdu. The Art Of Living exhibition by Giorgio Armani, held at the Salone del Mobile in Milan, takes one on a journey through some of the world’s most dynamic cities, summoning different cultures and a variety of emotions through examining the ways of life and local sensibilities in those cities.
The Armani/Casa Interior Design Studio materialized when Giorgio Armani entered a collaboration with Emaar properties, with the designer being roped in for the visual augmentation of the Burj Khalifa building in Dubai. This project and other important initiatives are on display at the show for the first time. Sketches, renderings, and scale models all reveal the breadth and richness of the studio’s stylistic research, both formal and material, and illustrate the studio’s working methods and the various phases that constitute the preparation of projects.
Subscribing to Giorgio’s Armani’s signature design ethos of luxurious simplicity, the projects translate this sensibility into a cultural factor underlining the uniqueness of his concepts, revealing their profound harmony with their surroundings. Iconographic elements characterizing different places and cultures and the inspiration of encountering new materials and unusual colours provide the basic stylistic inspiration for each individual project.
Salone del Mobile is held in Milan from 14-19 April 2015.