Latest Giorgio Armani campaign is more than meets the eye


Giorgio Armani explores the concepts and sensibilities of vision and how it relates to one’s unique experiences in their latest campaign, rightfully titled “Frames of Life”. This experience delves into the stories of five characters, different in origin, culture and emotions. Five unique individuals who describe a “frame” of their life in a spontaneous, authentic manner. The collection itself are exclusive models embellished with iconic details, made of ultra light, technologically advanced materials that create a timeless style. The campaign’s dedicated website is designed with the leitmotif in mind, where users navigate with their eyes through an innovative face tracking. Available in seven designs, this collection is an essential for those who see the world in ways beyond our eyes do, because glasses are a way to capture the succession of unique instances that form our lives.