The everlasting creative rivalry between the Big Apple and the City of Angels has always bordered on unfriendliness, but Swedish brand COS seems to have called a ceasefire with the release of two creative films.
This isn’t the brand’s first foray into film. Just last year, they enlisted the help of prominent Dutch artists Lernet and Sander to produce the quirky fashion film “Sound of COS”.
The Bubble (New York) and Drive Time (Los Angeles), directed by Aaron Rose and Petra Collins, look at the creative scenes in both cities, celebrating their differences and showcasing the art scene that has blossomed through these urban enclaves as well as their impact on local creatives. The films include both established and upcoming names in the cities’ art scenes; Tom Sachs, Aaron Young, Glenn O’Brien, Arrow de Wilde and Clementine Creevy are just some of those involved.
Expect to see the films play to the stereotypes of the cities, with New York being the busy, grim and gritty older brother while Los Angeles takes on the role of the dreamy, indulgent and flamboyant younger sibling. The Bubble is a nod to Peggy Guggenheim’s artist salons of old, while Drive Time screams Holly wood vibes, with no dream too big or wild against the backdrop of the beautiful Los Angeles skyline. Each film also features iconic pieces from the core COS collection, available in the New York and Los Angeles outlets as well as the existing online store.
Watch The Bubble
Watch Drive Time