The campaign had eight models, parading across Singapore and visiting important spots on our island. Dressed in dapper, quintessential British outfits, they were decked in bowler hats, Hackett umbrellas and arrived in the iconic London black cab – all of which to introduce Hackett London to Singaporeans. They roamed around the city from morning till evening and engaged with locals and tourists alike, photographed with them, and distributed the “The Hackett Times”
The feel of the campaign was very nonchalant and warm and the monochromatic theme paired with the classic British accessories helped convey the British heritage and tradition that Hackett London embodies. The campaign garnered a great response from the on goers. The pictures featured in this post are exclusive to Men’s Folio, with a video to be released in the coming days.