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CAMPAIGN CIRCUIT: Hackett Spring 2014

 

Selling second hand fine quality clothes and accessories, discovered in house clearances and antique markets, Hackett soon gained cult status amongst the sartorially inclined cognoscenti in London. The word quickly spread abroad and soon Americans and Japanese as well as French, Italians and other Europeans, were making the journey to the wrong end of the King’s Road in search of “le style Anglais”.

After an eventful history of ups and downs, Hackett is going back to the roots of the brand as a guide, all aspects of Hackett have been developed. The first most obvious sign of this was the revamp of the original Sloane Street flagship, which has been followed by the shops in Jermyn Street, Regent Street and in the City of London. Rue De Sevres in Paris has also been reworked and the original Madrid shop in Jorge Juan was re-fitted in August 2008 and then completely revamped and expanded in December 2010.

The needs of the younger gentleman are being increasingly catered for with the “Little Britons” range. Little Britons is a direct reflection of its older brother but produced in pint-sized proportions. Created for aspiring ‘men about town’ in the making, Little Britons takes inspiration from a number of influences and activities that embody the Hackett lifestyle and emulate the unique fusion of tradition and modernity for which the mens wear label is renowned. Hackett is already a symbol of all that is best in British style today, with a reputation that still exceeds its rapidly growing retail and wholesale footprint. Hackett is now an established global brand offering “Essential British Kit” to customers across the world.

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