OF THIS MINUTE: Giorgio Armani joins the National Chamber of Italian Fashion


Of This Minute Giorgio Armani Joins The National Chamber Of Italian Fashion 1

In an announcement sent to media outlets:

“While I still believe that all Italian brands should hold their fashion shows in Italy to give due prominence to our country, as an entrepreneur I understand that certain situations, created over the years, need time to be reorganised. I appreciate the move made by Ennio Capasa, which constitutes an important first step in this direction. In the hope that other Italian companies follow this example, in the meantime, it seems only right, and indeed necessary, for me to send a further strong signal of commitment and confidence aimed at boosting an upswing in the vitality of Italian fashion and, at the same time, to show a sign of support for the actions undertaken by the other brand members of the National Chamber of Italian Fashion.”

The new board also includes Patrizio Bertelli, Diego Della Valle and Gildo Zegna who are seeking to change up Milan Fashion Week. Heading them is the group’s Chief Executive Officer, Jane Reeve. It is a well known fact that the chamber has been pressing Armani and Dolce & Gabbana to confirm their membership. However, the former has been insistent that should he join, every Italian-based brand must show in Milan.