FIDé Fashion Weeks amped up their celebrity attendance with South Korean superstar, Rain. Besides making an appearance at MCM Singapore’s first outlet at Marina Bay Sands, he was present at the brand’s fashion show which was filled to the brim with media, fashionistas and overzealous fans.
The brand’s collection, titled “Flower Boys in Paradise” was a departure from MCM’s usual aesthetic. Floral prints and pastel water colours ruled the runway with standout neon green, pink, yellow and metallic silver imprints. Even the hard-looking duster coat and motorcycle jacket was given a light, flowery motif.
However, the highlight of the night had to be the silent auction of five MCM backpacks, one of which was autographed by Rain. All proceeds went towards the Y C Wong Foundation which aims to help victims afflicted with terminal/non-terminal illnesses and causalities of road accidents.