Going all method is an intense Brad Pitt, who makes his debut as the first guy fronting a Chanel No. 5 campaign by addressing the camera in a bare room and musing about his personal olfactory odyssey. With salt-and-pepper shoulder-length hair swept back and dressed down in a plain unbuttoned shirt, the leading man’s undeniable magnetism glints through the ad’s deliberate simplicity like light off a Chanel flacon.
Sure to be reworked into countless memes by michievious Internet imps, here’s the deadpan speech Pitt gives about the French parfum, in full: “It’s not a journey. Every journey ends, but we go on. The world turns and we turn with it. Plans disappear, dreams take over, but wherever I go, there you are: my luck; my fate; my fortune. Chanel No. 5. Inevitable.” What could have turned out to be overblown silliness is saved by the actor’s gravelly, deliciously rich voice, which is as seductive and mellifluous as sonic cognac. Now, your turn. Time to memorize that entire spiel and upload a video of yourself channeling Brad channeling Chanel on your YouTube channel (plus you’ve got to give us props for coming up with that sentence)!