Elsa Schiaparelli and Salvador Dali were both groundbreakers in their own fields. Elsa Schiaparelli made the first jumpsuit and played music during a runway while Dali was the first artist who created a personality-driven branding to market himself, something that is normalised in today’s social media scene. However, they were the first OG that set the fashion world ablaze with a collaboration between a fashion house and a fine arts artist. Their collaborations ranged from lobster prints on dresses, jewellery associations to a shoe hat! 80 years later, fashion designer and artist collaborations are unwavering and are still often seen on the runways. Here are some recent times when fashion and the arts collide.
Calvin Klein 205W39NYC & Andy Warhol
With a standing four years collaboration with the Andy Warhol Foundation, expect Calvin Klein to continue the legacy of the iconic pop artist, Andy Warhol through seasonal collaborations till the year 2020. Resident writer Marcus can’t wait to see a t-shirt or a jacket paying homage to Andy Warhol’s Marilyn images or his polaroid series.
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I’m beyond flattered, I’m stunned, I’m utterly delighted, I’m… I’m … just so happy that some of my work – that was made in the spirit of fun for lols likes and sharing – should end up in the real world being seen by Karl Lagerfeld let alone made part of the @fendi collection. So I would like to thank Karl his team and everyone at @fendi for their generosity of spirit sense of humour and sheer panache for including a small part of my work in a small part of their collection. Love you guys forever ❤️ #fendi #family
Fendi & @hey_reilly
What initially started as a joke with @hey_reilly mashing Fendi and Fila’s logo into a humorous collage, employing a popular Instagram post-modern art style, quickly caught Silvia Venturini Fendi’s eyes. The results are whimsical graphic art with tongue-in-cheek takes on Fendi’s logo to take on new life as large bold prints, like FFAMILY.
Prada & Ronan and Erwan Bouroullec, Konstantin Grcic, Herzog & de Meuron, and Rem Koolhaas
Prada collaborates with design powerhouses to recreate an item of clothing using the black nylon fabric, the same powerful material that Miuccia Prada used to revolutionise the definition of luxury. Miucca Prada goes back to the nylon’s roots as a utility material in her FW’18 collection and she aptly reinterpreted everyday items used by industrial workers too. The resultant collaboration might not have begun with self-fulfilling artists, but the aesthetics-focused designers worked hand in hand to achieve Miuccia Prada’s vision for function.