Sharp, sleek and tense, Emporio Armani stays true to its code of refined sophistication this SS17 with a collection that is best described as athleisure meets understated luxe. Identity is the catchphrase of the season, where the looks mix familiar shapes and signs in a personal way: this summer, Emporio Armani wants you to be yourself.
Emporio Armani is one of those brands that continues the debate between form and style. A sense of functionality dominates, where artistic prints adorn athletic wear – but made with fine materials, of course, for a contribution to the recurring athleisure conversation does not necessitate losing the house’s luxe aesthetic. Unexpected details further underline the coherence of the looks: a touch of romance in the embroidered foliage, or metallic patches with a military flavour spell identity.
The house reiterates its catchphrase in the accessories, where a personal touch further reinforces the search for one’s identity. Lace-ups and sandals abound – in line with this season’s obsession with socks worn with sandals – along with bags and backpacks that ooze modernity. And the colour palette – deep blues and urban greens with splashes of red, orange and electric blue – is so typical to the house.
This summer, Emporio Armani rehashes the codes so close to the brand’s heart, as if extending an invitation for everyone to be themselves.
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