Welcome to The Men's Folio Grooming Awards 2021 - Men's Folio
Grooming, Fragrance, Hair, Skincare

Welcome to The Men’s Folio Grooming Awards 2021

  • By Bryan Goh


Last year, we launched our inaugral grooming awards: a tightly curated 10 categories with 33 winners that have been meticulously tested, fawned over and of course, proven to work as great as they looked.

This year, the formula has not changed much (with all pun intended). Alongside our Editor-in-Chief Wilson, we have enlisted three of our friends, makeup artist Larry Yeo, Sha Shamsi , Eric Tan and Vasantham actor Thavanesan to sift through some pretty damn good products. All of which, are judged on some simple metrics.

1. Its efficacy — does it do what it claims to do on the bottle description? (5 points)
2. Its sensorial feel — does it feel, smell and apply good? (5 points)
3. Bonus — does the product look as good as it works and is it ergonomically or sustainable packaged? (5 points)


What is different though, is that we have added a new makeup category aka a response to the new brave wave of male beauty and we hope to take you on this new democratic ride come our June/July 2021 issue.


To nominate a product(s) , simply nominate it/them in the form below with the following formation under its respective category: Brand_ProductNameInFull.

Please note that to qualify, each nominated product must be available in a quantity of six with one being sent to each of the judges from 2 March 2021 to 12 March 2021.

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1. CLEANSERS
Best All-In-One Cleanser
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Best Exfoliating Treatment
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2. TONERS
Best Hydrating Toner
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Best Oil-Control Toner
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3. SERUMS
Best Anti-Acne Serum
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Best Anti-Ageing Serum
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Best Hydrating Serum
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Best Brightening Serum
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4. MOISTURISERS
Best Oil Control Moisturiser
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Best Hydrating Moisturiser
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Best Anti-Ageing Moisturiser
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5. SUNSCREEN
Best Sunscreen for Acne-prone Skin
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Best Sunscreen for Dry Skin
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Best Sunscreen for Mature Skin
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6. EYE TREATMENTS
Best Dark Eye Circle Treatment
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Best Anti-Ageing Treatment
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7. MASKS
Best Clarifying Clay Mask
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Best Overnight Hydrating Mask
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Best Sheet Mask
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8. BODY
Best All-In-One Lotion
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9. HAIR CARE
Best All-In-One Shampoo
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Best All-In-One Conditioner
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Best Hair Treatment
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Best Hair Wax
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Best Hairspray
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10. FRAGRANCE
Best Lady-Pulling Fragrance
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Best Hot Weather Fragrance
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Best All-People Pleaser Fragrance
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11. MAKEUP

Best All-In-One Concealer
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Best Powder Foundation
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Best Liquid Foundation
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Best Cushion Foundation
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Best Eyebrow Pencil
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Best Mattifying Primer
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Best Hydrating Primer
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The final deadline for nominations is 26 February 2021 and the confirmation for shortlist will be on 1 March 2021. Only shortlisted nominations will be contacted. 

The winner of each category will be contacted by 12 April 2021 and announced in our June/July 2021 print issue. Products which have not won will still be featured digitally in a series of web and social posts in June 2021.


For more information, please email in at bryan@heart-media.com with the subject title — Men’s Folio 2021 Grooming Awards.

Winning brands will be given an option to purchase a 360 sales package that encompasses digital coverage with a customised gif alongside the print coverage.

For advertising enquiries, please email in at yewmeng@heart-media.com and yizhong@heart-media.com with the subject title — Men’s Folio 2021 Grooming Awards Advertorial.