For the month of December and January 2021, you might notice that we have changed the way we are presenting things on our site. While we could have taken the easy way out and presented generic festive stories with generic festive ideas — top 10 shoes to party in, the best log cakes that are available for delivery and festive hampers to gift friends and family — at Men’s Folio, we believe in ideas that are as functional as they are frivolous, as smart as they are easy to wing and as enriching to you as they will be to the people around you. In short, we want to be as useful as possible because #aintnobodygottime.
Hence, we’ll be presenting 60 very useful ideas for the festive season and into the 365 days to come for the next 60 days. Here is idea 15: turning time back quickly with the Su:m37 Dear Homme Perfect All-in-One Firming Serum.
The genesis of Korean brand su:m37 centres around a simple proposition — one’s skin looks the healthiest when he uses a combination of simple skincare and natural ingredients. For the former, it is a carefully calibrated skincare range and the latter, a curated list of 500 medicinal herbs and 86 plant-based ingredients — both are fermented at an exacting 37° (hence the brand’s name) that precisely reflects the optimum body temperaturefor the human body.
In today’s context, whether one is 25 or 55, there will come a time in a man’s life where he gets increasingly concerned about ageing. A piece of good news: there is nothing to be afraid of. It is after all, part and parcel of growing. Call it the circle of life, if one may.
The second piece of good news: su:m37°’s newly launched Dear Homme Perfect All-in-One Firming Serum is not just a bottle of goodness (Cytosis®️, a naturally fermented essence that soothes; Maca Extract, derived from ginseng that revitalises; and Ectoin substance, a synthetic emollient that hydrates and smoothens).
It also functions as the holy grail of ‘skip-care’ — a multitasking three-in-one toner, lotion and essence that fights against the effects of time. It will even reverse some of the wear that one is already sporting on his mug. No stickiness, no finicking and big on results — the ideal modern skincare for the modern man.
The su:m37°’s Dear Homme Perfect All-in-One Firming Serum is available at the brand’s counters located at TANGS Tang Plaza Level 1 and VivoCity Level 1, Isetan Tampines Level 1 and come December 15th, at Marina Bay Sands B2-K2.
This story about the Su:m37 Dear Homme Perfect All-in-One Firming Serum first appeared in the December/January 2020 issue of Men’s Folio Singapore.
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