The Best Fashion Campaigns of Fall/Winter '19 - Men's Folio
Style, Editor's Pick

The Best Fashion Campaigns of Fall/Winter ’19

  • By Bryan Goh

You might have already seen these ads in our September issue — a whopping 172 pages that might strain your arm carrying it (which is why we recommend only carrying it in a bag). While they’re categorised as Fall/Winter ’19 ones (in…this weather?), that doesn’t mean that you should be turning your eyes on the images shot by the world’s most talented photographers. Here, a round-up of the best ones to encourage you to dress a little spiffier, try on something out-of-the-box, or live a little larger. That our friend, is true fashion freedom.  

Pictured Above: Bottega Veneta
Shot by Tyrone Lebon, the campaign is big on blue skies, broad on the horizons of Joshua Tree, California, and even bigger on the house’s “IT” coats of the season. 


Dior Men

The punk sensibilities of American artist Raymond Pettibon + Kim Jone’s utilitarian design + Steven Meisel’s moody aesthetic = Left-bank punk boys.


Dolce&Gabbana

The men are still handsome, the clothes retain the spirit of sprezzatura and in true Dolce&Gabbana fashion, everybody seems to be having a good time


Ermenegildo Zegna

Ermenegildo Zegna takes the focus off the clothes this season and turns it towards a social-political statement instead — What Makes a Man?


Fendi

In the whimsical world of photographer Nico Vascellari, everything is two-fold from the photo treatment to the number “3” — the amount of bags Fendi is recommending you carry at one time this season.


Givenchy



Gucci

Glen Luchford returns to lens one of the weirdest (them sneakers though), nerdiest (are ties still in?), and most romantic (wallpaper flowers have never looked so chic) campaign of the season. 


Prada

Willy Vanderperre removes the horror element (ahhh) from Prada’s Fall/Winter ’19 show and injects it with some romance (yasss) and beautiful blooms instead. 


Saint Laurent


Lensed by David Sims, Stranger Things star Finn Wolfhard joins Anthony Vaccarello stable of actors which includes Vincent Gallo and Keanu Reeves. 


Versace


Surprisingly, the Versace boy does not have his buns and guns out this season — Steven Meisel lenses him in the grunge-luxe formula newly dictated by signorina Versace.