Cristiano Ronaldo requires no introduction. As one of the most iconic faces of football, the Real Madrid player has been appointed as TAG Heuer’s latest celebrity ambassador for his constant ability to propel forward and bend the rules with the goal of success. Photographed in Barcelona by Mike Van Cleven, the images effuse a sporty vibe, reflecting Ronaldo at his most powerful – when on the ball.
Emblazoned with the slogan #Don’tCrackUnderPressure, the overall intention of the campaign is to reflect the innate resilience of the sport and TAG Heuer’s watches.
“Accuracy, precision, dependability and finesse have a huge role to play on the football pitch. The TAG Heuer CR7 is a tactile expression of these qualities, making it a watch that brings together elements of power and playfulness,” quipped the footballer when asked of his thoughts on the collaboration.
The full campaign is due to be released next month. View the behind the scenes images captured by Fred Merz below.