News

TAG Heuer Presents Tom Brady And The Carrera Calibere Heuer 01

 

American football player, Tom Brady ignites the spirit of #DontCrackUnderPressure with a series of sporty campaign images for TAG Heuer. As the face for the Swiss watchmakers’ latest Carrera Calibere Heuer 01, the athelete features in a set of strong dynamic poses evocative of his training regimen. “There’s lots of different pressures that you face in your life, there’s lots of different pressures I face in my sport. You embrace them, and I think the challenging things that you’re faced with, whether that’s a challenging situation in a game or a challenging situation in your life, you do the very best you can do,” shares Brady about the importance of withstanding pressure in the sporting world, and how that ties closely with #DontCrackUnderPressure.