Swiss watchmakers, TAG Heuer has been announced as the Official Timekeeper, Official Watch and Team Performance Partner of Red Bull Racing. For the first time ever, a watch label will be a part of the team designation in the upcoming Formula One races.
Just like how TAG Heuer are incredibly dedicated to stellar performance, Red Bull Racing share the same drive for success, which has paid off incredibly well given their quadurple double world champions title. This collaboration will not only give TAG Heuer greatly visibility during racing season, but also off the tracks, as the partnership will spawn an innovative range of original media content in the name of celebration.
Jean-Claude Biver, CEO of Tag Heuer and President of the LVMH Watch Division commented on the collaboration as follows: “Be Unique, Different and the First has always been my personal philosophy in all my 40 years of activities, from product development to marketing and partnerships. This is the first time ever, a watchmaking brand name is directly associated with an official F1 team designation. Formula One is deeply-rooted in TAG Heuer’s DNA, and Red Bull Racing is a young, dynamic and driven team, which perfectly fits with our marketing strategy. It will give TAG Heuer exceptional visibility and allow us to make our partnership exciting, different and innovative. Our motto #DontCrackUnderPressure will be the guiding principle behind all our actions with the support of the Red Bull Racing team and its highly contagious enthusiasm.”
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