In the pursuit of mastery, being content with mediocrity is a surefire road to failure. Instead, forging ahead with crystal clear certainty seems to be the name of the game for Rimowa’s latest campaign, launched in celebration of its 120th anniversary. Big names like Virgil Abloh, Adwoa Aboah, Nobu Matsuhisa and Yoon Ahn, all of whom are Rimowa owners and advocates, are playing a part in the inspiring first-ever global integrated campaign.
The inclusion of the twenty-time grand slam winning athlete Roger Federer is the cherry on top of the cake. This also marks the beginning of an exclusive partnership between the superstar tennis champion and Rimowa that will see other upcoming projects over the next two years.
In a film exploring his rise to superstardom, a young Federer finds his future to be clouded with much uncertainty, as he hesitates on venturing out of his homeland to answer his calling. Reassured by his father, Federer then proceeds to ”go where the courts are”, and the rest they say, is history.
For the campaign, Rimowa advocates the spirit of inquisitive travelling – one cannot be stuck in limbo on the path of success. Instead surge forth, as mastery is a never-ending journey and no one builds a legacy standing still. However, one is not alone, as Rimowa will be the resilient companion, for every step of the lifelong journey.
Keep your eyes peeled for the rest of the star-studded cast, as they will star in their respective films for Rimowa’s global campaign.