Gone are the days of dropping your suit off at the dry cleaners, or even skipping laundry day altogether. BOSS has dropped the suit of every man’s dream – The Washable Suit, so it’s straight off your shoulders and into the washing machine.
Fronting the campaign is Singapore’s Olympic-winning darling, Joseph Schooling, as the brand draws parallels between the suit’s performance and that of the athlete. He is also the representation of the suit’s target market – the modern dress-driven man on the go.
This tailoring feat reduces care to the bare minimum while maintaining the brand’s signature sharp look. With three different wool-based fabrics available and the option to purchase the jacket and trousers separately, BOSS is bringing versatility to a new level.
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