Chase the Horizon in Ray-Ban’s New Campaign - Men's Folio
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Chase the Horizon in Ray-Ban’s New Campaign

  • By Akashdeep Bal

Ray-Ban’s new communication campaign takes us along four individuals, each personifying a Ray-Ban icon, on an endless road-trip. Shot by Steven Klein, the concept of self-expression is at the forefront, these personalities are metaphorically escaping from the constraints of modern society. The narrative continues from Klein’s 2017 campaign where each character shook off their past to free themselves and, in this campaign, they celebrate following their dreams and embracing their true selves.

 

“It’s about freedom and letting go” – Steven Klein