TAG Heuer has announced Joseph Schooling as its newest Friend of the Brand. The brand’s involvement and commitment to sports is a natural fit for Singapore’s first-ever Olympic Gold medalist, who gave local sporting fans something to cheer about by clinching top position during the 100m butterfly event at the 2016 Olympic Games in Rio de Janeiro. Schooling even broke Michael Phelps’ record set during the 2008 Olympic Games in Beijing, proving to the haters that Singaporean athletes have what it takes.
“I am deeply honoured to be appointed a Friend of TAG Heuer. As a professional athlete, I face many different types of situations, some of which pushes me into a corner and to the brink of cracking. But only the strongest succeed. That’s why I live by and resonate with the philosophy of #DontCrackUnderPressure, which is TAG Heuer’s tagline.” — Joseph Schooling
Schooling’s decision to partner TAG Heuer is more than skin-deep. The first Swiss timepiece he ever owned was a TAG Heuer gifted to him by his parents, who themselves are collectors of the brand’s watches. Now, the swimmer will front the Aquaracer (of course), which is TAG Heuer’s ultimate aquatic sports timepiece.
Look out for our interview with Joseph Schooling on his appointment as the newest Friend of TAG Heuer next week.