As the world gears up for the start of the 2018 FIFA World Cup, Hublot took to the pitch once more in support of a good cause. The Swiss watchmaker was official timekeeper for the Soccer Aid for Unicef match, as well as partner of the World XI team captained by brand ambassador Usain Bolt.
Bolt surprised everyone when he announced his transition to the world of football back in February, fulfilling his childhood dream. His first pitch appearance was during a friendly organised by Hublot at the BaselWorld 2018 fair, where Diego Maradona and José Mourinho’s teams battled it out. For Soccer Aid, the sprint legend leads the World XI team comprising of former professional footballers and celebrities (like chef Gordon Ramsay) against Robbie William’s England team.
Williams, of course, was responsible for co-founding and launching the Soccer Aid initiative back in 2006. The Unicef UK ambassador and friend of Hublot was surrounded by an all-star team, including four-time Olympic champion Sir Mo Farah, and managed to claim victory after a thrilling match at Old Trafford stadium with a score of 4-3.
Aside from acting as official timekeeper for the clash of titans, Hublot also unveiled the unique Big Bang Unico Soccer Aid Unicef timepiece, reinforcing its links with the “most beautiful game in the world”. This association dates back 12 years when the brand first sponsored the Swiss national team, and since then Hublot has become the “FIFA Official Watch” and will be Official Timekeeper for the FIFA World Cup for the third time when the competition starts tomorrow in Russia.