Style, Video

Giorgio Armani unveils The Silos Project

 
Giorgio Armani unveils The Silos Project

In tandem with Giorgio Armani’s 40th anniversary of his eponymous label, the designer unveils the Silos project, a dynamic exhibition that houses over 600 of his signature looks, bringing to attention the evolution brought to his designs over the years. The Silos building is constructed in the 1950s, and was originally a granary of the Nestle Company churning out mills of cereals in Milan. The complete overhaul, overseen by Giorgio Armani himself, created a much more substantial space of 48,600 square feet, spanning across four levels. The varying collections present aren’t arranged chronologically. Instead, the looks are divided by themes that have inspired and continue to inspire the creative work of the designer. As a grand gesture to mark the opening of the space, Giorgio Armani hosted a cocktail event that saw the likes of noteworthy personalities such as Cate Blanchett, Leonardo DiCraprio, Chris Pine and Tina Turner.

Watch the video below for a glimpse of the renovation process and the star-studded cocktail event.