After 17 years at the helm of Burberry, Christopher Bailey will be paying his final bow at the February’18 collection and is dedicating it to the LGBTQ+ communities during London Fashion Week.
Unveiling its latest iteration of the iconic check motif, throes of support came in the form of an overarching hashtag #therainbowcheck. The ongoing Chief Creative Officer purposefully describes his final collection as a dedication to support “some of the best and brightest organisations supporting LGBTQ+ youth around the world. There has never been a more important time to say that in our diversity lies our strength, and our creativity.” Beyond just plastering optimism and inclusiveness in a reimagined colourful tartan weave, this new initiative aims to promote diversity around the world and has since made philanthropic contributions to three charities — the Albert Kennedy Trust, the Trevor Project and ILGA — all dedicated to broadening the awareness and providing mentoring to the community with resources on a global outreach.
Burberry has long been committed to grooming the next generation including through the company’s internal apprenticeship and work experience programmes, and through supporting several creative institutions with donations and scholarships including the Royal College of Art and the British Fashion Council. For the last time, Bailey seeks to pave new ways for global emerging talents as Amit Paley, CEO of the Trevor Project illustrates, “It will help us to support activists as they advocate at the United Nations for repeals of discriminatory laws, equip and train LGBTI human rights advocates in Africa, Asia and Latin America to sustain movements in these regions, to help bring about societal change, and to research laws and attitudes impacting our communities, shining a spotlight on the unequal treatment LGBTI people face the world-over.”
Looks like Burberry’s February’18 collection would be a merry one! Enliven your wardrobe with this special collection immediately after the show online and in select stores worldwide.
Catch all the action LIVE here on Sunday, 18 February, 1AM Singapore time (Saturday, 17 February, 5PM London time).