Brooks Brothers Celebrates 200th Anniversary with First-Ever Show at Palazzo Vecchio - Men's Folio
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Brooks Brothers Celebrates 200th Anniversary with First-Ever Show at Palazzo Vecchio

  • By Men's Folio Editorial

To commemorate its 200th anniversary, America’s oldest retailer Brooks Brothers staged its very first runway show at the famous Salone dei Cinquecento at Palazzo Vecchio, Florence.

Staged against the magnificent gold carvings and navy blue carpets of the historical hall  — a nod to the brand’s signature colours — the collection was a deliberate modern interpretation of the iconic Brooks Brothers’ style.

A total of 51 models walked down the runway as the Italian Philharmonic played an arrangement of contemporary music, most notably Alicia Keys’ Empire State of Mind — a reference to Brooks Brothers’ New York origins.

Looks were effortlessly cool and adaptable, taking cues from classic American dressing that highlights on exquisite craftsmanship and super-soft tailoring to provide unparalleled versatility.

Check out some of our favorite looks below.

BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018
BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018
BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018
BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018
BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018
BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018
BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018
BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018
BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018
BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018
BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018
BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018
BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018
BROOKS BROTHERS FW18 FIRENZE PALAZZO VECCHIO JANUARY 2018