Style, Video

Spring/Summer 2017 Campaign: Givenchy’s Voyage

 
Spring/Summer 2017 Campaign: Givenchy’s Voyage

Givenchy takes us on an expedition to extraterrestrial space and Mars this Spring/Summer 2017. The French house’s new campaign focuses on its classic codes, eliciting intrepid natures of strong, individualistic men and women who are unshaken by space and time. The brand’s principal of duality is demonstrated by the set of dual images that complement each other.

The campaign, shot by Mert Alas and Marcus Piggott, further blends the masculinity and femininity (a look now characteristic of the brand), classicism and modernity in the latest collection. The campaign’s film features free-spirited pairs of youths running and strutting in a Martian-looking desert-scape, embodying the brand’s adventurous spirit, sporadically flashing black and white vignettes of Irina Shayk, Mariacarla Boscono and Lea T posing in a studio. Watch the video below…