Moncler presents Moncler Freeze for Frieze - Men's Folio
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Moncler presents Moncler Freeze for Frieze

  • By Dewey Sim

Sketches of a trumpet and drum set and a provoking painting of a lady in deep slumber – these are some of the delicate designs you can expect to see on over 400 postcards plastered at the entrance of The Royal College of Art in London. Individually drawn and signed by renowned artists, designers and even actresses like Eva Cavalli and Megan Fox, the postcards are part of an exhibition jointly installed by the college and luxury brand Moncler.

The three-day exhibition – Moncler Freeze for Frieze – aims to “freeze” these artistic and intricate moments portrayed in the postcards. The installation will be parked in the heart of London at Moncler’s flagship store, in conjunction with Frieze London, a festival that brings together world-class art works from over 160 galleries from across the world.

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Chairman and CEO of Moncler, Remo Ruffini, says the exhibition reflects the brand’s philosophy of embracing creativity. “Art is a pure expression of creativity, able to capture a single moment and transport its entirety into the future,” says Ruffini. Guest curated by renowned journalist Tim Blanks, the 400 postcards on display will also be available for purchase at 60 pounds each. The funds raised from the exhibition will be donated to the Royal College of Art.