Recently, Berluti has been the subject of rumour-ville. With the departure of creative director Alessandro Sartori – who returned to Ermenegildo Zegna – the label is seeking his replacement, and it is rumoured that they have their eyes on Haider Ackermann. It is no wonder, for Ackermann rose to become the fashion critics’ favourite for the dark yet romantic designs of his eponymous label, which was launched in 2003.
His signature silhouette of slouchy layers and drapey jackets runs contrary to Berluti’s sleek, sharp tailoring. Still, it is hoped that Ackermann can help shake things up. With the label having opened flagship stores in many of the world’s capitals, sales need to improve. After all, it is no secret that LVMH has been the subject of numerous headlines of late.
One needs only to look to Donna Karan, which was just recently sold to G-III Apparel for $650 million. Berluti’s hiring of Ackermann might thus very well be more than just a mere hire, but rather, the label’s pinning of their hopes on his vision for growth.
Nothing has yet been confirmed, however. Reports note that “The talks are ongoing, therefore the timing of an announcement is not clear yet.” Only time will tell.
This article was written with information from Business of Fashion.