Inspired by the Black Heritage Trench Coat and its design details, Mr. Burberry, the new fragrance by Burberry, aims to capture an elegant and bold masculinity fitting for the modern sophisticated male. Also releasing in conjunction is a grooming line (which has an aftershave splash, face moisturizer, and beard oil) as well as a ready-to-wear collection containing the new Chelsea fit Heritage Trench Coat.
The sensual and woody fragrance fuses classic scents with unexpected ingredients, opening with notes of crisp zesty grape and a seductive base of earthly vetiver & smokey guaiac wood. The bottle has a weighted cap referencing horn look buttons, while there’s a hand-tied knot in English-woven black garbadine around the neck. As with their coat monogramming service, customers can personalize the bottle with up to three initials.
“Mr. Burberry is our most significant men’s fragrance to date. Inspired by the iconic Burberry trench coat and by London, a city of great contrasts and contradictions. It is traditional yet irreverent, elegant without being pristine. It perfectly encapsulates a mood and an attitude that today’s Burberry man will recognise as his own” said Christopher Bailey, the Chief Creative and Chief Executive Officer of Burberry.
Along with setting up a dedicated Mr. Burberry Discover channel on Snapchat, the campaign features a video directed by British director Steven McQueen featuring Josh Whitehouse and Amber Anderson.