Bally

With functional footwear already at the apex of the Bally man’s style, newly-appointed CEO Frédéric de Narp sets out to build an essential wardrobe with ready-to-wear. Shoes, after all, need accompaniments above the ankle. After years of utilitarian clothing, Bally finally affords to be ‘fashionable’ with slouchy trousers and double-breasted overcoats. Staples get the luxury treatment, from rare Japanese denim to a suede bomber bonded with cashmere, and a down-filled puffer in light lambskin. It’s a subtle shift from the great outdoors to the city, but one that cleverly leverages on the rich materials and impeccable craftsmanship of the Swiss accessories brand. 

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