Prada Explores the Dark Side for SS16


While Prada’s FW’15 campaign took a moody utilitarian angle, SS’16 retains the intensity in technicolour. The common element though, is the use of budding actors instead of big-name celebrities, with the current campaign starring Matthew Beard, Logan Lerman and Billy Howle. Photographed by Craig McDean, the portraits are an impassive testament to the vulnerability that comes with power and truth.