Minimalism is the leitmotif that runs deep for a collaboration between COS and SNARKITECTURE, a New York-based studio for this year’s Salone Del Mobile. Daniel Arsham and Alex Mustonen of Snarkitecture have created for COS an environment that reflects the brand’s core DNA; an installation that speaks to an appreciation of clean lines, the ambiguity of transparency and the transformation of the everyday into something extraordinary. The duo converted Spazio Erbe in Brera into an immersive translucent cave, a visual masterpiece representative of the COS brand.
The collaboration marries the like-mindedness of the two brands. COS Heads of Design, Karin Gustafsson and Martin Andersson were drawn to Snarkitecture’s work when researching inspiration for the Spring Summer 2015 collection, seeing many parallels between the approach to design of Arsham Mustonen and COS; most notably the concept of reduction. Snarkitecture describes “removing anything non-essential and focusing on the viewer’s experience” and comparably the COS aesthetic is described as clean and modernist.
This is COS’ fourth outing for Salone del Mobile and it builds on previous art and design collaborations with the Serpentine Galleries, Frieze Art Fairs and the Barbican. As the focus of the international design calendar, Salone offers COS the chance to engage and share with like-minded individuals from around the world. This collaboration marks Snarkitecture’s debut in Milan during the world renowned design fair.