Emporio Armani Video for Spring/Summer 2015 Campaign - Men's Folio
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Emporio Armani Video for Spring/Summer 2015 Campaign

  • By Men's Folio

The 2015 Spring/Summer campaign for Emporio Armani features a film directed by up and coming Irish fashion photographer, Boo George. Shot in Santa Barbara, most of the film occurs along the seashore between the dunes and the beach.

Against a clear blue sky and pale light, the film evokes a sense of calm and harmony with the environment. The direction of the Emporio Armani collection seems to take a closer look at nature, breaking away from city life. The colour palette of the collection seems to blend in with the surroundings if not for the contrasting designs and prints.

Featuring Models Matt Trethe, Andy Walters, Jakub Zelman, Vittoria Ceretti, Julia Banas and Antonina Petkovic. The young group projects an impeccable sense of aesthetics and style, wearing and flaunting the collection confidently as if unrestricted by the norms of society.

Watch the full video for the Spring/Summer 2015 campaign here : http://youtu.be/yuFGoCrw34c

exclusively on Armani digital channels.