This season, TOD’s will recreate the world-renown Philip C. Johnson’s glass house in the garden of Villa Necchi to serve as the set of their advertising campaign.
The recreation serves as the first chapter of the brand’s advertising campaign, “An Italian Travel Diary” – A tribute to the journey of Italian style around the world. The impressive structure will also celebrate the Spring/Summer 2015 menswear collection, along with the release of the new TOD’s Gommino: The City Spyder. Arguably TOD’s most well-known product, the driving shoe will feature a solid sole with smooth geometric elements wrapped in the iconic TOD’s Gommino pebbling pattern.
The iconic house constructed in 1949 was an architectural phenomenon of its time and much like the Gommino, the glass house design marries style and practicality. A fully functional house, it cleverly prioritizes stylistically what should or should not be shown within its designer good looks.