New clothing label Controlled Commodity offers exactly what style-conscious pragmatists craves: Comfortable pieces with uncommon details and flexible pairing. Founded by local entrepreneur and tech investor John Tan, the brand has collections for both men and women, designed by a team based in Milan.
Setting the tone of the label, its debut collection features wardrobe staples with clean lines and contemporary cuts, but it is far from mundane as Controlled Commodity found various ways to jazz things up. Drawing inspiration from adventure, music and urban culture, each piece features an unexpected twist. The men’s selection, for instance, experiments with sleeve lengths, colours, prints, textures and other details to create outstanding pieces that will undoubtedly catch the eye of those who are tired of uniformity.
Controlled Commodity is sold exclusively on its website, www.controlledcommodity.com, and selected retailers. Prices for T-shirts range from $18 to $24 and shirts from $49 to $79.
See the lookbook and the rest of the debut collection here!