HUGO BOSS Celebrates Art at the Guggenheim


HUGO BOSS held the biennial HUGO BOSS Prize 2014 at the Guggenheim Museum, New York, last month. Established in 1996, the prize recognises the achievements and contributions of rising individuals in the contemporary art scene. This year’s edition saw New York-based Paul Chan walking away as this year’s winner. Chan, whose multivalent practice ranges across documentary videos, animated projections, charcoal drawings, conceptual typefaces, GIFS and community-based performance projects, will show his work in a solo exhibition at the Solomon R. Guggenheim Museum come spring.

“The long and successful story of the HUGO BOSS Prize bears testimony to the continuity of of our arts sponsorship programme,” explained Dr. Hjoerdis Kettenbach, Head of Cultural Affairs at HUGO BOSS. “We are already looking forward to Paul Chan’s solo exhibition this coming spring.”

The stylish award ceremony saw stars like Kate Bosworth, Margot Robbie, Natasha Poly, Charlie Siem, the face of HUGO BOSS’ Spring 2015 campaign, and Jason Wu, Art Director of HUGO BOSS’ womenswear line, in attendance, all decked out in pieces from the label.