Through an Instagram initiative entitled #guccigives, followers of Gucci’s official account are invited to visit, snap and share photos of the Christmas tree located at the brand’s boutique in Paragon (Level 2). For every post uploaded with the hashtag ‘#guccigives’, Gucci will donate SGD$30 to MILK. Into its fifth year, the luxury label has raised over SGD$300,000 for the charity organisation, and plans to continue to longstanding commitment.

 

The social media campaign will start from 24 November, Monday and will last till Christmas Day.