Shanghai joins the ranks of fashion capitals like Paris, New York, Tokyo and Seoul, with the opening of its very own Hermès Maison. Situated in the Huangpu district at the centre of city, the Hermès Maison Shanghai occupies a majestic four-storey building with its own rooftop garden. Designed by RDAI, the Paris-based architectural agency responsible for the design of all Hermès stores worldwide, the 1,174-square metre store features three floors of selling space and a top floor designated as an event space. The event space will host cultural events and exhibitions starting with “The Hermès Horse” curated by artist Philippe Dumas, in honour of the year of the horse in China.
As Axel Dumas, Chief Executive Officer, points out, “In 1997, we laid the foundations of our first store in China, in Beijing. Since then, more than twenty stores have followed, establishing a faithful Chinese clientele with a passion for beautiful objects. It is with great delight that I now witness the creation of the Hermès Maison in Shanghai. Through its marriage of bricks, stone and wood, the building links the historic and the contemporary. Generous spaces and soft light create a welcoming atmosphere in which to express the rich diversity of Hermès’ sixteen metiers”.
The Hermès Maison Shanghai will carry the complete range of products from the French luxury brand’s universe of leather goods, accessories, luggage, homeware, ready-to-wear and shoes, offering Chinese consumers a unique shopping experience in the comfort of a standalone store. This addition to Hermès’ stable of stores in China underscores the importance it places on the Chinese market. In an unprecedented move, the revered French luxury house partnered with Chinese designer Ms. Jiang Qiong Er in 2008 to set up Shang Xia — a luxury brand celebrating traditional Chinese craftsmanship. Starting with two stores in Shanghai and Beijing, the brand has symbolically opened a store on Paris’ chic left bank, steps away from the Hermès boutique at rue de Sèvres.