Ralph Lauren introduces the high performance, fashion-forward Polo Tech shirt that incorporates sensors to collect its wearer’s physiological data, which can then be accessed via a smartphone app. The polo shirt sports a sleek look in black with a signature yellow Polo Player logo.
Thanks to its technological innovation and second-skin fit that enhances comfort and agility, Ralph Lauren – the official outfitter of the U.S. Tennis Association tournament – will be dressing several ball boys in Polo Tech shirt to help the players track their biometrics and make adjustments in real time to their play, form and breathing.
“Ralph Lauren continues to be at the the cutting edge of fashion and culture,” said David Lauren, Senior Vice President of Advertising, Marketing and Public Relations. “Our goal is to create and reflect the ultimate lifestyle, and we believe that a healthy and active life is an essential part of that. Ralph Lauren is excited to help lead the industry in wearable technology in this ever-evolving, modern world.”
RELATED ARTICLES
Givenchy's Hard Carry Is the Voyou
