Gucci’s Pre-Fall 2014 men’s collection is a contemporary wardrobe of menswear staples, worn by leading men Baptiste Radufe, George Barnett and Janis Ancens. The collection presents classic patterns and pieces alongside new luxurious essentials like the leather bomber, all in a modern silhouette that fits close to the body. Lightweight suits and blazers trade shirts for turtlenecks, while the season’s parka becomes cropped and boxy. Dark monochromes are lit with crisp colours – from Florentine orange Casentino peacoats to bumblebee yellow briefcases – and dressed with 1960s retro sunglasses, horsebit ankle boots and sporty Gucci Dive watches.
Before the Double G, bold colours and exotic leathers, there was simply the Gucci Diamante, and Pre-Fall 2014 sees this most iconic of motifs reinterpreted in the Bright Diamante collection. The collection is an update of Gucci’s highly successful Diamante line of leather goods in a more youthful colour palate. With geometrics that evoke the facets of a diamond, the Diamante pattern first appeared woven onto the House’s luggage in the 1930s, and has since made its way to the clothing and jewellery lines. This season, it’s embossed on leather in a variety of carry-ons – new duffels and totes in different sizes, briefcases, shoulder bags and messengers, each with adjustable/detachable leather straps, zip closures and smart pockets. The collection of luxe luggage is available in novel brights (bumblebee yellow, oxidation red, cove blue) and classic black and brown to match the menswear, making them the perfect travel companions for summer weekend escapades.
To celebrate the reinvention of a Gucci classic with the Bright Diamante collection, the Italian label commissioned a short film inspired by the collision of colours found in a Rubik’s Cube. Featuring the song “Double Edge” (GeRM Remix) by Emika, the new film revolves around the vibrant, colourful pieces of the Bright Diamante collection.