Dior Homme premiered its latest film “NOTES OF A DAY”, marking the latest still and moving image collaboration between the brand’s Creative Director, Kris Van Assche, and photographer Willy Vanderperre. This is the seventh season that the creative duo are working together.
Straddling advertising and editorial work, the traditions of print and the internet, the alternative presentation of the Winter 2014-15 collection adds a new dimension to brand communications and provides an insight into Kris Van Assche’s inspiration behind the collection.
“We wanted to imagine a meeting between [German performance artist] Joseph Beuys and Christian Dior in the approach to the campaign,” says Kris Van Assche.
“There is an insistence on a certain aspect of character with each of the models, and this was very much linked to the idea of performance. The idea of what makes a man is an ongoing dialogue both in the collections and in the alternate campaigns – here there are a few different aspects looked at all at once.”