Dior SOHO - Men's Folio
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Dior SOHO

  • By Men's Folio

Fancy a little retail therapy while admiring an art installation? Well, New York fashionistos got to do just that! Dior Homme unveiled its Fall 2014 collection at its SoHo store in the form of a temporary installation that incorporated pieces from the collection. Designed in close collaboration with art and design duo, M/M (Paris), the ephemeral space allowed clients to purchase the Fall collection in April, ahead of its official launch later in the year. “This collection is a big step forward in my work on individuality. Working with M/M (Paris) allowed me to get that plan across,” quips Kris Van Assche, creative director of Dior Homme.

 Dior Soho