The premier regional fashion design competition Audi Star Creation 2014 have announced their top 12 contestants. Out of the 418 entries from 14 countries, finalists from Singapore, Korea, Vietnam, Japan, China, Indonesia and Malaysia made the cut this year, with Singapore and Korea seeing the highest number of finalists. The runway showdown, set on May 12, will be held at the glamorous Tent@Orchard Singapore.
This international competition aims to sieve the best budding design talents between the age of 16 to 35 and requires contestants to submit six commercially viable and original pieces under this year’s theme of “The Asian Perspective”.
Two menswear finalists to keep an eye out for this year are Newman Han from Korea and Zhou Jun from China. “The Scientific Expedition” designed by Han is inspired by the exploration of colonial influences on Asian aesthetics and culture whereas Jun’s “Red Construction” collection culls inspiration from the symbolism of the colour red, which also corresponds with fire, as seen by his designs.
Prizes for this fashion showdown are attractive. Top three winners of the show get to walk away with a cash prize of $10,000, a year-long internship with F J Benjamin and a chance to develop their own capsule collection for the Audi Fashion Festival 2015 show with guidance from the luxury fashion retailer. On top of that, one of them whose work best reflects Audi’s values of innovation, technology and progression will also be awarded the prestigious Audi Young Designer Award (AYDA) and gets to bring home an additional $10,000 cash prize.
The 12 finalists for the Audi Star Creation 2014 are:
1. Oei Shoo Jun Angeline, 27, Singapore
Collection: Uniform – Variations In A Silhouette
Inspiration: Homogenous society and Asian values
Photo: Oei Shoo Jun Angeline, Uniform – Variations In A Silhouette, Audi Star Creation 2014
2. Keh Min Chloe, 19, Singapore
Collection: Grief
Inspiration: Lost of love ones and Japanese movie on Funeral
Photo: Keh Min Chloe, Grief, Audi Star Creation 2014
3. Leong Yaowen, 26, Singapore
Collection: Cultural (Re)Load
Inspiration: Eastern Iconography
Photo: Leong Yaowen, Cultural (Re)Load, Audi Star Creation 2014
4. Newman Han, 29, Republic of Korea
Collection: The Scientific Expedition
Inspiration: Study and Exploration of Asian cultures
Photo: Newman Han, The Scientific Expedition, Audi Star Creation 2014
5. Hye Ra Rhee, 32, Republic of Korea
Collection: Art of Inspiring Empty Space
Inspiration: Beauty and resilience of nature’s flora
Photo: Hye Ra Rhee, Art of Inspiring Empty Space, Audi Star Creation 2014
6. Hye Jin Kim, 27, Republic of Korea
Collection: Blooming Your Truth
Inspiration: Buddhism Symbols
Photo: Hye Jin Kim, Blooming Your Truth, Audi Star Creation 2014
7. Zhou Jun, 24, China
Collection: Red Construction
Inspiration: Traditional symbolic colour of Red
Photo: Zhou Jun, Red Construction, Audi Star Creation 2014
8. Rebecca Corine Lam, 25, Hong Kong
Collection: ZHI
Inspiration: Paper Material
Photo: Rebecca Corine Lam, ZHI, Audi Star Creation 2014
9. Tu Nguyen Hoang, 23, Vietnam
Collection: The New Asia
Inspiration: Development in Asia
Photo: Tu Nguyen Hoang, The New Asia, Audi Star Creation 2014
10. Kata Oka Hidenobu, 22, Japan
Collection: MA
Inspiration: Heart of the sun
Photo: Kata Oka Hidenobu, MA, Audi Star Creation 2014
11. Peh Chin Yee, 24, Malaysia
Collection: The Anatomy of Vanda
Inspiration: Singapore’s National Flower Vanda ‘Miss Joaquim’ orchid
Photo: Peh Chin Yee, The Anatomy of Vanda, Audi Star Creation 2014
12. Erica Devi Handika, 21, Indonesia
Collection: Armours of Warriors
Inspiration: Armours worn during Bronze Age in China
Photo: Erica Devi Handika, Armours of Warriors, Audi Star Creation 2014
