Honorary Names - Martell launches Tribute to Cellar Masters - Men's Folio
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Honorary Names – Martell launches Tribute to Cellar Masters

  • By Men's Folio

Honorary Names Martell Launches Tribute To Cellar Masters 1

One of the most influential Houses of cognac, Martell is giving a tribute to the men behind this beloved drink by unveiling the Martell Cordon Bleu ‘Tribute to Cellar Masters’ limited edition in Asia Travel Retail.

Since being created in 1912, the cognac has come a long way, with an ode to excellence through the decades. The limited edition bottle comes in a lacquered blue wooden case which mimics bookbinding during the 19th century. The Tribute to Cellar Masters blend is created by Benoît Fil, Martell’s current Cellar Master who works with an intimate knowledge of patiently aged eaux-de-vie on a daily basis. The montre is accompanied by a decorated bottle of Martell Cordon Bleu that has a golden screen-printed label.

Pernod Ricard Asia Travel Retail is currently showcasing Martell Cordon Bleu Tribute to Cellar Masters’ activations in selected airports including Kuala Lumpur International, Singapore Changi, Hong Kong International and Incheon. These travel terminals will also see that travellers known more about Martell’s Cellar Masters story, while taking part in taste tests to identify the three tasting notes: orchard fruits, roasted notes and spice aroma.