The Fendi man is fit and ready for any situation: an unfussy pragmatist, he acts and delivers. Lines are precise: clean, fast, compact. A sharp work wear feel recurs: utilitarian jackets, functional blousons, multi-purpose parkas, dense canvas trousers.
There is an idea of modularity. Dealing with a desert environment demands to adapt quickly with as few moves as possible: sleeves can be detached; a double-face blazer can be turned inside-out.
In an ongoing work in progress, pockets are taped on macs and jackets, the cracked surface of a coated leather parka gets increasingly fractured with use, color has been brushed away from lace-up shoes.
Subtly psychedelic jacquards swarm on neat suits like an induced mirage. Earthy, mixing notes of terracotta, ochre, chalk, coal. Pixilated prints add vivid shots of primary brights. Selleria shoppers and weekend bags mix skins and colors in graphic compositions.
The press presentation also looped the Spring 2014 collection where the runway was covered with yellow sand to mimic the desert – a show which had tongues wagging, even till now.