OF THIS MINUTE: Roll With It – The New Rolls-Royce


Of This Minute Roll With It The New Rolls Royce 1

The mere mention of the name Rolls-Royce conjures up images of affluent elegance and understated automotive luxury. Though the marque had some difficult times adjusting to modern expectations before its takeover by BMW in 2003, recent offerings evoke its prestigious past with bespoke styling and technological prowess that puts it firmly back at the top of the motoring tree.

When the new Wraith was unveiled at the Geneva Motor Show in March, it was trumpeted as the “car Charles Royce would choose to drive today”. The claim, relating to the firm’s daredevil co-founder, is impossible to verify but easy to believe.  The car combines all the company’s traditional values of uncompromising craftsmanship, engineering excellence and obsessive attention to detail with today’s essentials – a desire for sophistication driven by powerful modern performance dynamics and technical wizardry. The initial Wraith, from the late 1930s, was only a chassis; the body needed to be ordered from a separate coachbuilder. Contemporary customers of this upgraded two-door coupe based on the impressive Ghost saloon, though, will relish a full package in what is the most potent and technologically advanced Rolls-Royce ever released.

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